Quality Hardwood Crafted to Perfection
Unmatched elegance and durability from South Bruce Flooring
Premium Hardwood Products, Factory Direct
Experience superior craftsmanship and affordable luxury, straight from our family-owned mill to your home.
Explore Our Hardwood Catalog
Discover our extensive range of premium hardwood flooring, including transfers and registers, ready for immediate delivery.
Hardwood Flooring 101
Learn everything you need to know about hardwood flooring, from enhancing your home’s value to essential maintenance tips.
Get in Touch
Ready to start your project or have questions?
Reach out to our team of hardwood specialists today!
What Our Customers Say
We ordered doors, trim and flooring from South Bruce Flooring now our house has become our dream home.
– J.J.
Thank you for providing us with such a beautiful product. Our home is now complete.
– C.G.
Our new floors look incredible. Thank you so much for assisting us to get that order filled so quickly. Now we are thinking of doing another room!
– J.H.
I would like to take this opportunity to let you know (from a customer’s perspective) how great Sherena and Alyssa were in the showroom when we drove up from Waterloo on August 6, 2025-hence this email.
Jim and I had such a fantastic experience at South Bruce Flooring, thanks to the incredible service from Sherena and Alyssa. From the moment we walked in, they were so friendly, patient, and knowledgeable — truly a pleasure to work with. They walked us through the entire process of choosing our hardwood flooring with care and expertise, going above and beyond to make sure we felt confident in our decision.
They were also incredibly helpful with the payment process over the phone and promptly sent the invoice, making everything smooth and stress-free.
We were both so impressed — not only with the outstanding service but also with the quality and pricing of the hardwood flooring. It was absolutely worth the drive from Waterloo, and we’ll definitely be recommending South Bruce Flooring to others looking for beautiful flooring and exceptional customer care.
Thank you again, Sherena and Alyssa!
– Mailyn
